Google Ads that grow profit, not spend.
Senior-only Google Ads for ecommerce brands spending €8k–€200k+/month. No juniors, no fluff reports: direct access to the person actually running your account.
30 minutes. We look at your account together and I tell you if I can help.
Prefer to message first? WhatsApp or info@rafaelrodrigues.pt
Sound familiar?
Most brands come to me after one, or all, of these.
You're paying for activity, not profit
Reports full of impressions and CTR but your margins are flat. Pretty dashboards hiding ugly numbers.
Juniors touching your account
You signed with a senior. Now an account exec you've never met is making decisions on your ad spend.
Slow comms, zero transparency
One update a month. Three layers of approval to change a bid. No straight answers when you ask hard questions.
Switching agencies, same results
Each new agency promises a fresh start. Six months later you're having the same conversation.
About
One expert.
Fully accountable.
I'm Rafael, a Google Ads consultant based in Lisbon, Portugal, with 10+ years and over €120M in managed ad spend across major European retailers, US beauty brands, DTC businesses, and scaling ecommerce worldwide.
Every client gets me directly. I build the strategy, optimize the campaigns, write the reports, and take the calls. No junior behind the scenes. No account manager buffer. One person, fully accountable for your profit.
Connect on LinkedInReal results
What happens when one person
owns your ads
Real client results. Real numbers. No cherry-picking.
Construction materials ecommerce store. €1,200/month ad spend turning a consistent profit through restructured Search campaigns and proper margin tracking.
Construction See the full story →US lifestyle DTC brand. Onboarded 2 weeks before Black Friday, restructured the entire account, and took them from $1M to $3M+ in revenue over BFCM. Nearly 300% more spend with only a 10% dip in ROAS.
DTC See the full story →Small Portuguese fashion brand. Scaled from 5 to 6 figures in monthly revenue in just a few months using Meta Ads for demand generation and Google Ads to capture that demand.
Fashion See the full story →See what this looks like for your brand. 30 minutes, no pitch, just an honest look at your numbers.
Book a Free Strategy CallHow it works
From call to profitable campaigns, fast.
No 90-day ramp-up periods. Clear deliverables from day one.
Assess
Week 1Full audit of your Google Ads account: identifying structural issues, budget leaks, and missed opportunities. You get a written diagnosis, no fluff.
Build
Week 1–2Campaigns restructured around your actual profit margins. Custom strategy roadmap in week one. Restructured campaigns live by week two.
Optimize
OngoingWeekly optimization based on real P&L data. Monthly reports you can actually understand. Direct WhatsApp and email: no middleman, ever.
The difference
What makes this different
Working with me
- I do the work
- Profit tracking, real P&L connection
- Transparent pricing, month-to-month
- One person, fully accountable
- Only high-impact work
- Direct access (WhatsApp, email)
Traditional Agencies
- Senior sells, junior executes
- Pretty reports, vanity metrics
- Opaque retainers, 6-12 month lock-in
- "That's another team's responsibility"
- Low-impact busywork to fill timesheets
- Support tickets and scheduled calls
What clients say
"Our last agency just kept saying 'we need to test more.' Rafael came in, rebuilt the account in a week, and we were profitable by month two."
"What I appreciate most is that he actually tells me when something won't work. No yes-man energy. Just honest advice and solid execution."
"We needed someone who could just take the accounts and run with them. Rafael delivers the work, we take the credit. Three of our clients specifically asked to keep him."
Pricing
Transparent. No surprises.
Three plans based on your monthly ad spend. No setup fees, no hidden costs.
For ad spend up to €8,000/month
- Full account audit + diagnosis
- Custom profit-first strategy
- Weekly campaign optimization
- Monthly profit-focused reports
- Direct WhatsApp & email access
- No setup fees · Cancel anytime
For ad spend €8k–€50k/month · e.g. €2,000/mo at €20k spend
- Everything in Growth
- Pricing scales with your ambition
- Incentives fully aligned with your ROI
- Priority response time
- Quarterly strategy reviews
- Meta Ads available on request
For ad spend above €50,000/month
- Everything in Scale
- Custom fee structure
- Multi-market campaign management
- Cross-channel strategy (Google + Meta)
- Dedicated Slack channel
- Weekly strategy calls
30-Day Risk-Free Guarantee
I work a full month before sending any invoice. If you're not happy with the direction after 30 days, you don't pay: no questions asked, no awkward conversations.
White-Label Partnership
Better Google Ads for your clients.
Without the headcount.
"Three of our clients specifically asked to keep him." — Agency partner, UK
I work quietly behind your brand. Your clients get senior-level Google Ads execution. You get the credit. Nobody finds out.
- Full white-label: your brand, your client relationship
- 10+ years of expert execution, on demand
- No hiring, training, or managing in-house
- Confidential: clients never know
What agencies get:
Fast execution
Campaigns live within days, not weeks.
Full discretion
Your client relationship stays yours. Always.
White-label reports
Branded reports your clients see with your logo.
Direct async comms
Slack or email, you choose: no delay.
FAQ
Common questions
I work best with brands spending €8,000–€200,000+/month, where the returns compound fastest. For brands ramping up, the Growth plan at €800/month works well up to €8k in monthly ad spend.
Yes, always. No juniors, no account managers, no hand-offs. You talk to me, I run your campaigns. That's the whole model.
I work a full month before sending an invoice. If you're not happy after 30 days, you don't pay. No invoices, no awkward conversations.
Yes. I offer white-label Google Ads management for agencies that want expert execution without the headcount. Your clients never know.
Primary focus is Google Ads (Search, Shopping, Performance Max). Meta Ads (Facebook & Instagram) for select clients where it makes strategic sense.
First week: full audit + strategy roadmap. Week two: restructured campaigns live. Most clients see meaningful data by week three.
DTC ecommerce, fashion, beauty, construction materials, lifestyle brands. If you sell online and want to scale profitably, we can likely work together.
No lock-in. Month-to-month, cancel anytime. I keep clients because the results are there, not because of a contract.
Ready to make your Google Ads profitable?
Book a 30-minute call. No pitch, just an honest look at your account.
Book a Free Strategy Call →Prefer to message first? WhatsApp or info@rafaelrodrigues.pt